With the recent news that Pinterest has reached over 100 million users, we figured it would be fun to take a look at some of the statistics and see what they would look like if they were visualized on Pinterest!
Here’s our infographic showing what year 2022 will look like on Pinterest!
History of Pinterest
Pinterest was founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp.
They had the idea to create a social network that would allow users to share visual content.
In 2012, Pinterest became one of the fastest growing social networks and now has over 250 million monthly active users.
Pinterest is now on track to become one of most popular social networks in 2018, reaching 30 million active users by 2021.
According to eMarketer research. Stats show that the majority of Pinterest’s content comes from women.
The site’s user base includes 60% female and 40% male, with an even distribution across ages, ethnicities, locations, household incomes and education levels.
Where does it rank?
Pinterest is currently the fifth most popular social media platform in the world, with over 433 million active monthly users.
In terms of search engine ranking, Pinterest is currently ranked as the 35th most popular website in the world.
The company is expected to continue to grow in popularity, especially as a visual medium for sharing photos and ideas.
Pinterest is also expected to continue growing as a major ecommerce platform.
Social commerce currently makes up 14% of all online sales, and Pinterest is already responsible for 20% of social media-driven revenue.
Growth story so far
Pinterest has come a long way since it was founded in 2010. The visual discovery platform has 300 million monthly active users and is one of the top 10 most-visited websites in the US.
What’s more, it’s a go-to shopping destination for millennials, with 85% of them using Pinterest to make purchase decisions.
And marketers are taking notice: brands are now using Pinterest to reach new audiences, drive traffic to their websites, and promote their products.
Pinterest has quickly established itself as a powerful marketing tool.
As of May 2021 , there were over 9 billion pins uploaded on Pinterest, with 2 billion being added every month.
Most Pins are Fashion-related
In 2022, the average Pinterest user will be 26 years old and female. She’ll use the platform mostly to shop for clothes, with fashion being the most popular category.
Brands will continue to use Pinterest to reach this audience, and we’ll see more and more photos being shared as users become more comfortable with the platform.
Despite that, however, it will remain an aspirational platform.
Users will continue to share photos of items they want to buy or places they’d like to visit, and brands will leverage those desires to sell their products.
First and Third most active age groups
According to recent Pinterest statistics, the first and third most active age groups on the network are teenagers and young adults.
This is likely due to the fact that these groups are always searching for new trends and ideas. Pinterest is a great platform for users to share their interests with the world.
The company is continuing to grow at a rapid pace, with no signs of slowing down anytime soon. As an established trendsetter in the social media world, it’s not hard to see why people all over the world continue to sign up for Pinterest every day.
This means more trends being shared with the world which creates a social phenomenon across different cultures and backgrounds.
Gen Z users continue to grow on Pinterest
The percentage of U.S. Gen Z users on Pinterest has increased from 33% in 2019 to 38% in 2020.
In 2021, it is expected to grow to 41%.
By 2022, 45% of Gen Z users will be on the platform.
The number of monthly active Pinners in the United States has increased from 80 million in 2019 to 87 million in 2020. In 2021, the growth went to 93 million.
By 2022, there will be 99 million monthly active Pinners in the United States.
Userbase in 2020 and beyond
It’s no secret that Pinterest is one of the hottest shopping platforms around. But what does the future hold for this trend-setting website?
Here are some Pinterest statistics for 2022 that show just how big this site is expected to become.
By 2022, there will be over 320 million active monthly users on Pinterest.
The userbase on Pinterest has been steadily growing in recent years, with over 70% of the users being female.
Considering these numbers, it’s not surprising that in 2020 nearly 20% of women said they would give up their mobile phone before giving up their access to Pinterest.
There were only 800 thousand businesses doing so in 2016 but by 2022 there will be well over 10 million businesses advertising on Pinterest.
Pinterest’s annual user base growth slowed
In spite of a strong start to the year, Pinterest’s annual user base growth slowed in the second half.
The platform lost some luster with advertisers and users as it struggled to keep up with the competition from other social media networks.
This year, Pinterest’s growth rate slowed to just 5%, to reach over 500 million users. But Pinterest still holds strong as a business marketing platform with a large and engaged user base.
Pinterest stats and facts marketers must know in 2022
Here are some key statistics and facts that all marketers should know about Pinterest in 2022:
- There are over 400 million monthly active users on Pinterest.
- Pinners make over 80 billion pins per year.
- The average time spent on the site is almost 15 minutes per visit the average time spent viewing a pin is 2-3 minutes per visit, which is much higher than other social media sites
- Eighty percent of pins come from mobile devices like smartphones and tablets.
- Pinterest will reach almost 60% of U.S. internet users by 2022.
- Seven out of 10 Pinners say they have purchased a product after clicking on a Pin.
