JioSaavn has exploded onto the scene as one of the leading music streaming services in India, but as newer services continue to spring up and music streaming continues to grow in popularity, what can we expect from JioSaavn in 2022?
In this article, we’ll take a look at some of the trends that are shaping the current music streaming market, as well as how we might expect JioSaavn to fare in 5 years time if they keep doing things the way they have been.
Let’s jump right in!
Estimated User Base
JioSaavn is expected to have an estimated user base of 85 million in India by the end of 2022. This is a significant increase from the 50 million users that JioSaavn had in 2020.
The increase can be attributed to the fact that JioSaavn has been aggressively marketing itself and its services in recent years.
In addition, JioSaavn has also made it easier for users to search for and purchase songs on the platform.
For example, users can now listen to songs on their mobile device without even having to purchase them.
With this update, many believe that JioSaavn will be able to continue increasing its popularity among Indian consumers over the next five years.
Estimated Revenue
In 2022, JioSaavn is expected to generate around $1.5 billion in revenue. This would be a significant increase from the $800 million generated in 2020.
The majority of this revenue will come from advertising and subscription fees.
In addition, JioSaavn is expected to see an increase in hours spent per user and playlist creation.
JioSaavn is also expected to experience a steady decline in its average revenue per user.
This has been attributed to an increase in competition from other Indian-based streaming services, such as Apple Music and Spotify.
However, JioSaavn has benefitted from a recent change in policy that allows unlimited downloads on all plans.
Additionally, JioSaavn users are expected to spend more time creating playlists and listening to them, which will drive revenue further up.
India-specific services
JioSaavn is a music streaming service that is extremely popular in India. In fact, it is one of the most popular streaming services in the country.
JioSaavn offers a variety of India-specific services that cater to the needs of its large Indian user base.
These services include things like location-based recommendations, customized playlists, and more.
The service can recommend songs based on where you are and what time of day it is.
It also offers curated playlists that let you experience different genres and cultures of music.
International Expansion Plans
JioSaavn is looking to expand its international reach in the coming year. The company has already seen success in markets like India and Singapore, and is now looking to enter new territories.
JioSaavn will be focusing on countries with high demand for music streaming services.
In addition, the company plans to update its song catalog on a regular basis to keep listeners engaged.
JioSaavn is also looking to improve its audio quality and design in order to further engage listeners.
With a large library of songs, updated frequently, and higher quality sound, JioSaavn is likely to continue making gains in countries like India and Singapore where it already has a solid presence.
Subscription plans
In 2022, JioSaavn will continue to offer a variety of subscription plans to meet the needs of its users.
The basic plan will remain free, with ads, while the premium plan will offer ad-free listening and high-quality audio for Rs.99 per month.
There will also be a new family plan that allows up to six people to share one account for Rs.149 per month.
JioSaavn also plans to offer new features on its app, like an offline download option and ability to listen while offline.
The company will continue its strategy of exclusive tie-ups with artists and labels by adding more exclusive albums and tracks over time. The company has big goals for future growth, so it’s possible these things could be coming as soon as next year!
Data and privacy policies
As we all know, data and privacy policies are a big deal these days. JioSaavn is no different, and they take these things very seriously.
In fact, they have a whole team dedicated to ensuring that your data is safe and secure.
Here are some of the things you can expect from JioSaavn in terms of data and privacy policy in the year 2022:
1) You’ll be able to upload content anonymously.
2) You’ll be able to choose what identity you want your player to show.
3) No need for an ID or email address.
4) Everyone who downloads the app has the right to set their own player identity.
5) There will be features available that allow you to report illegal behavior on your account.
